Luisa tells you more about how you can write good

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Visual cues: fresh fruit, orange tones = freshness, naturalness, fruity taste… Lyrical cues: summer (summer scent, summer mood…), bright, refined… SEO: Product texts are SEO texts! With all the attention to texts that are loosely written, understandable to read and brimming with convincing arguments, good product copywriters must not neglect the SEO aspect either. In order for your product texts to be well received by the search engines, you have to optimize them for SEO: Determine the relevant keywords (helpful: Felix's tips for ultimate keyword research and his downloadable keyword map ). Define a main keyword and other relevant keywords.


Important: Pay attention to the intention of your keywords – do they really Special Data match a product text or are they more information-oriented? Use your main keyword in the headline. The secondary keywords can be placed in subheadings (if available). Your keywords should also be used specifically in the text. But avoid excessive keyword stuffing. The WDF*IDF formula helps you (to put it simply) to see whether you are using essential words sufficiently in your text compared to thematically similar websites. With WDF*IDF you can semantically optimize your product pages. Tools like ryte.com or termlabs.io help you with WDF*IDF research. Important : Make sure to create a moderately SEO-optimized product description.




Focus primarily on the user , not on the search engines. It is important to avoid duplicate content at all costs . If there are numerous similar product detail pages in your shop that only deal with different sizes, colors or shapes of a product, Googlebot considers this to be duplicate content. Felix explains very clearly how you can find and avoid duplicates in his blog post on duplicate content . The following applies to your URLs with product variants : You can keep them (they make perfect sense for your users). What is important, however, is that they refer to the original URL via a canonical link . You can find detailed information on the subject of canonicals in Luisa's post on the canonical tag .  SEO texts in her blog post.