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Catalog website content based on the specific buyer persona and stage of the purchasing cycle. If you have a marketing platform like HubSpot's , you can track visitor activity to understand what kind of interactions they have with different pages and sections, how involved they are in the process and understand their interests. It is also important to identify the moment or action that determines the maturation of the prospect for direct contact with the company. During the consideration, the buyer visits the pages relating to the products, the functions or advantages from which they will benefit.

The "About us" section and the more in-depth technical contents. Download the ebook Site users are not all wedding photo editing service the same, they can be strangers, leads or customers; some of them may be valid prospects, others completely off target. Also in this case, while decreasing the number of visitors, it is necessary to provide an offer of content for the different target audience segments and interests, to personalize the user experience as much as possible. For direct contact, some companies consider a visit to the products/services section sufficient.



While others wait until more than one has occurred before acting. Prospects who are in the decision phase visit pricing pages, read case studies, and look for the “Contact” section. Anyone who gets to the point of carefully examining a success story, reading customer testimonials and inquiring about prices is looking for specific information on what doing business with the company actually means. For a salesperson, they are an opportunity to be seized immediately, so as not to waste it, a timely and personalized approach is needed.