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It can be a blog, but also a white paper , testimonial or an e-book. Hubspot and Neil Patel, are examples of websites that share a lot of long-form content. Can website visitors handle long-form content According to Julian Shapiro of Demand Curve , we should no longer look at the attention span, but at the 'consideration span'. Content must immediately grab the reader's attention, otherwise they will drop out. So you have to get to the point almost immediately and entice the reader to keep reading.

By sharing in-depth and informative articles, you strengthen your expert status. As a result, website visitors will return faster if they want to know more about the topics you write about. It is therefore important that you always write from the same themes that suit your photo editor business, so that website visitors know what to expect from you. Also read: Learning inspiring podcasts about (content) marketing Long form content on Google Another reason why long-form content has been getting a lot of attention lately is because it can help with your visibility on Google.



The number of words you write may not be a ranking factor, but according to Backlinko , the time someone spends on your web page does influence its visibility. Search engines look at 'time spent on page'. Finally, long-form content can provide more backlinks and social shares. This makes you more visible and it has a positive effect on your authority status. In short, long-form content should not be missing in your content marketing strategy. Just make sure that your content is captivating from start to finish and that you know how to hold the attention.