By automating repetitive and time-consuming tasks

kebavot208@mcum

Learning Hub) Marketing automation tools have invaded the daily life of marketers to help us save time and increase efficiency. Today, there are all kinds of marketing automation tools to assist us with everyday tasks: social media automation, email automation, SMS automation, project management automation, data analysis automation… And of course, full-featured marketing automation tools dedicated to qualified lead generation, such as Plezi.

The ROI of marketing automation 80% of marketing Phone Number Data automation users see an increase in leads generated and 77% see more conversions. (Invespcro) Lead generation is often the number one goal of marketers. With marketing automation software, there are multiple ways to generate leads easily. On average, Plezi customers generate 256% more leads in 12 months (Baromètre de l’inbound marketing en France, 2020) Marketing automation increases marketers’ productivity by about 20%. (Nucleus Research) Very often, being a marketer rhymes with being overwhelmed.




Indeed, it is a profile that must often be Swiss Army knife to carry out various missions: content creation, promotion, email campaigns, social networks, events, reporting … marketing automation allows marketing teams to save time on a daily basis and focus only on tasks with high added value: content creation, etc. Companies using marketing automation software to engage their leads have seen a 451% increase in qualified leads.