display campaigns that will give you
This type of audience allows you to remarket and reach people who know you. Custom audiences. Create audiences to your liking using search terms and websites visited by your target customer. #3 Be careful with the sites where your ads come from There are placements invery poor performance , some of those placements are mobile APPS and children's YouTube Channels. In both cases, the recommendation is to use all the tools to exclude and block these types of locations from your campaigns, since they will make you lose a lot of money.One way to exclude them is to go to the topic Korea Phone Number Data exclusion section, look for the categories of applications where you want the ads to not be visible and start excluding them one by one. In the case of children's videos and channels, you should look for topics and content related to childcare, games, musicals, and parents. 4 – Always check these metrics on the Google Ads display network Always keep in mind the metrics that mark the direction of your campaigns, so that you review them weekly and optimize your campaigns by always trying to improve their numbers.
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I suggest you optimize your display campaigns keeping these metrics in mind: CTR – CPC Impressions CPM Conversions Conversion rate CPA Relative CTR You may be interested in: How much is a good CTR in Google Ads? 5 – Uncheck this option: Optimized Segmentation When you create a display campaign, segmentation is active by default, according to Google: Optimized targeting allows you to get more clicks without going over your budget. Google may find people beyond its targeting indicators. Therefore, Google does not respect your segmentation and your ads will go to people that you did not segment. In the case of a remarketing campaign then you are losing money on the effectiveness of your campaign.
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