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Those who don't pay attention to this are missing out on opportunities. Today's trend is online reputation monitoring and instant media analytics. Social media monitoring tools, as well as special programs using integrated AI systems, allow you to instantly track what is being said about your brand. Why do a manual search for keywords on social networks if you can get an automated working tool? It is offered, for example, by the Meltwater platform.In Russia: the main review monitoring systems are seo expate bd Medialogy and Brand Analytics. The latter promises % accuracy in determining sentiment, marks aggression, and recognizes WOM. Promotion with micro-influencers Micro-influencers are bloggers with a small ( , – , ) number of followers. Due to the “behind the scenes” of the blog, its readers are synchronized with the author in terms of values and sometimes views. Readers more often perceive micro-influencer advice as an instruction to action than celebrity followers.
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All this makes it possible to use creative collaboration formats. It is worth considering that Instagram still works in Russia: people watch photos and videos on it, and this platform should be considered when planning promotion. In Russia: micro-influencers are promoting, for example, the charitable organization Russian Red Cross, which makes seedings on VKontakte and Telegram with an emphasis on doctor bloggers.
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